MBA in marketing

Why MBA in Marketing?

MBA in marketing is one of the oldest specializations of MBA is widely prevalent among individual; this specialization not only always remains in trend and but is quite demanding too.

If a person is interested in advertising, promotion, sales, media, product selling, networking and building brand strategy then, the candidate should opt for MBA marketing.

Every sector in the world needs marketing and a marketing manager to enable its product reach to masses thru different channels.

Some of the popular specialization in marketing domain are;

  1.          Digital marketing
  2.         Content marketing
  3.         Brand management
  4.         E-commerce marketing
  5.         Market research and analytics

The trends of marketing have changed over the years and now it is more refined and not only confined to door selling or simple sales, but the filed has also become wider now with a lot of different strategies in place it has become very competitive.

According to Philip Kotler (Father of modern marketing) “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.

It is quite clearly understood that many people follow this marketing guru and his principles are followed by every marketer.

But to follow his principles and understand his methodology we need to understand fully about MBA Marketing course.

The course curriculum of MBA Marketing;

MBA marketing is generally a two-year post-graduate programme which is taught in a lot of colleges. 
In addition to it, the eligibility of  MBA in marketing is a graduate degree with good percentage and entrance exam score from a good university.

Some of the popular MBA in marketing subjects are

  • Consumer behaviour
  • Marketing Management
  •  Market research
  •  Product designing
  • Selling
  • Advertising marketing
  •  International marketing
  •  Strategic planning

However, these are not the only subject, there are a lot more subjects in MBA.

The popular MBA Entrance exam for getting admission in MBA in marketing is depicted in the picture below;

Different mba exams

Out of all the entrance exams mentioned above CAT is most popular is widely accepted by every B-school.  However, other popular entrance exams are MAT, XAT, SNAP, IBSAT for taking admission in business school.

Other than that, one more exam GMAT is quite popular is accepted by foreign colleges and in India too.

Highlights of MBA in the marketing program

  • The admission process of the MBA course is an Entrance exam score along with group discussion and personal interview.
  • Average MBA marketing salary is around INR 4 LPA.
  • The average tuition fee for the course is approx. between INR 4 – 20 LPA
  • Exam type is usually semester, tri-semester basis.
  • Duration of the program is 2yrs but can vary to 4yrs for distance course.
  • Additionally, the skills required are good communication skills, reasoning skills, analytical skills and problem-solving skills.

Given below are a list of Top MBA colleges offering MBA in marketing

  1. IIM, Ahmedabad
  2. IIM, Calcutta
  3. Indian Institute of Management, Bangalore
  4. FMS Delhi
  5. XLRI
  6. SIBM Bangalore
  7. BITS Pilani – Department of Management
  8. IIM, Lucknow (IIM L)
  9. Indian Institute of Management, Indore (IIM I)
  10. IIM, Trichy (IIM T)
  11. IIM, Kashipur (IIM K)
  12. Indian Institute of Management, Raipur (IIM R)
  13. DMS, IIT Delhi
  14. ICFAI Business school
  15. Christ University
Average Package of B-chools

The above-mentioned infographic depicts the average package offered by Top B-schools in India. IIM Bangalore is top college, however, SPJIMS is also not far behind, with an average package of 13.8LPA

Topmost college like IIM Bangalore offers an average package of 14 LPA and SP  Jain is also not far behind which offers an average package of 13.8 LPA to a marketing candidate.

Mentioned below are some of the top recruiters that hire MBA marketing candidates;

  • Procter & Gamble (P&G)
  • PepsiCo
  • Hindustan Unilever
  • Google
  • American Express
  • Coca-Cola
  • Facebook
  • Amazon
  • Apple
  • Starbucks

According to Forbes 2016 data, these were the best companies to work with as for MBA Marketing candidate as these companies invest a lot in training, exposure of employee, additionally, they also invest in strategic marketing. 

However, apart from these companies many other companies hires the management student.

Also, read | Why MBA in finance?

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